1. Target identification (the more details, demo, psycho, behavior, etc., the better)
2. Message: What do you say to them? Just a list of services you offer or something more targetted?
3. Objectives: Are you trying to gain new customers? Increase the sales transaction at the point of sale? Develop repeat business?
4. Strategy: What will you do to get and retain them? Direct or indirect reach?
5. Tactics: Which tools do they respond too? Is Social Marketing, though cool, the right approach?
6. Budget: How much can you afford/invest in reaching them?
7. Schedule: How often should you talk to them? Should you be proactive? reactive?